Attention Parent Clubs: Reach Your Newest Puppy Owners!
Public Education begins with people understanding their breed’s needs. Help get the newest owners of your breed off to a good start by taking advantage of one of the AKC’s programs — a service that distributes flyers written by national breed clubs along with each AKC registration certificate.
While about 75% of all parent clubs are taking advantage of this opportunity, many are missing out on the opportunity to directly reach new puppy owners.
Consider making it your parent club’s resolution in the coming year to work with the AKC to educate new owners about your breed’s needs. You’ll help make dog owners more knowledgeable. And you’ll help establish a relationship between the national breed club, AKC and new owner that shows parent clubs are dedicated to promoting a lifelong bond between the owners and their dogs.
Don’t have the time or resources to design a flyer? Don’t worry. The AKC handles design and layout, while the parent clubs provide the content, which the AKC approves. The AKC has outlined guidelines for clubs regarding content. For instance, each parent club breed flyer should highlight the breed standard, suggest events or activities to pursue with the breed, offer healthcare advice and insight, address training and any special needs associated with the breed, mention the option of breeding focusing on the thought and consideration responsible breeders give to their breeding programs, mention the option of spaying or neutering pets, provide contact information for the secretary of the parent club and promote breed related educational materials published by the club.
The AKC charges 3 cents to print each flyer, which is billed annually. In addition, there is a $150 set-up fee to put the club information into a design and format compatible with AKC print systems. After the forms are approved and accepted by the club, future charges for extensive changes may be made for an hourly rate. There is no postage cost to the breed clubs.
National breed clubs interested in creating a flyer may contact us at AKCParentClubFliers@akc.org for more specific information.